I read a very interesting article a few years back by a Math or Stats PhD that actually went through a mathematical proof that the electoral college actually increases the power of an individual's vote.
It was pretty complicated, but boils/simplified down to:
Your vote "matters" if you are the single deciding vote (break a tie).
Smaller populations mean that is more likely.
Your state(assuming you aren't Maine or Nebraska) voting all one way magnifies the power of that single vote.
Along the same logic, working to influence others in your state has more impact. How important is the volunteer who got 100 votes in Florida in 2000?
It was pretty complicated, but boils/simplified down to:
Your vote "matters" if you are the single deciding vote (break a tie).
Smaller populations mean that is more likely.
Your state(assuming you aren't Maine or Nebraska) voting all one way magnifies the power of that single vote.
Along the same logic, working to influence others in your state has more impact. How important is the volunteer who got 100 votes in Florida in 2000?